The new imprint will provide a marketplace for longer works and serials without competing with the interests of its parent company.
While novellas have found a new home online in webzines, few of those outlets actively seek them out. But the contraction of print magazines in recent years has reduced the market for these longer works, without necessarily reducing demand for them. “Novellas provide the perfect blend between the stylistic concision of the short story and the engagement of the novel.” Such longer stories were common during science fiction’s so-called Golden Age, 1938–1946.
“The novella is a foundational format for the speculative fiction genre,” Gallo says. The imprint, which will have its own team of editors, will take advantage of the largely untapped market for new science fiction and fantasy novellas.
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